Clean Label: Revolution in the Food Market

Food Industry

Clean Label vs. Free From: The Conscious Eating Challenge

The landscape of the food industry is undergoing a silent yet powerful revolution. Manufacturers are embracing the era of ‘clean label’ to meet the growing demand from consumers seeking more natural and healthier options. This trend, gaining more ground, is redefining market dynamics and presenting an intriguing challenge for producers to strike a balance between innovation and authenticity. The concept of ‘clean label’ or ‘free from’ isn’t just a label, but a movement reflecting the evolution of consumer food choices. It’s about preferring food products boasting natural, recognizable ingredients without additives or synthetic substances. This trend translates into a market that’s growing at a surprising pace. According to GS1 Italy’s Immagino Observatory, by 2026, the free-from market could surpass €161 billion with an 80% increase. Consumer awareness is on the rise: 18.3% of supermarket products signal the absence of specific nutritional elements.

The Future is Clean: Focus on Ingredients and Sustainability

Purchases reflect this trend, with a rising interest in ‘clean’ ingredients. In 2021, the sugar-conscious trend stood out, with a value exceeding €976 million. But it’s not just the absence of unwanted elements driving the market. ‘Rich in’ products, with a higher content of nutritional components like fiber and protein, are gaining ground, with a turnover of €3 billion.

The Transparency Agenda: A Competitive Advantage

The clean label era isn’t a passing fad but a change in consumer perspective. This challenge presents a real opportunity for producers. Brands like Beyond Meat and Impossible Foods have emerged as leaders in this field, demonstrating how attention to detail and transparency have a direct impact on consumer trust. Giants like Kellogg, Mondelez, and Nestlé are foregoing artificial ingredients to remain relevant in an increasingly attentive market.

The Role of CIdeck in the Future of the Food Industry

In a world where transparency and innovation guide consumer decisions, it’s essential for food brands to stay ahead. Imetrics offers a Competitive Intelligence solution, CIdeck, allowing producers to analyze competitor strategies and draw inspiration from their choices in the clean label realm. Discover how CIdeck can guide you in creating a competitive strategy in the food sector, anticipating trends, and maintaining consumer attention. The future is clean, the future is transparency.

Ready to take your food business to the next level with the power of data-driven insights?

Discover the potential of CIdeck, Imetrics’ cutting-edge Competitive Intelligence solution tailored for the food industry. Uncover competitor strategies, stay ahead of trends, and make informed decisions to elevate your brand’s success. Don’t miss out on the opportunity to lead in the clean label revolution. Explore CIdeck today and shape the future of your food business.