Monitoring and Competitive Analysis for the Utilities Sector

Imetrics offers monitoring and competitive analysis services specifically designed for the Utilities sector. In a market characterized by uncertainty and continuous variations in offerings, it is essential to stay informed about competitor behavior and adapt marketing strategies accordingly. The value of the information provided lies in its immediate availability and targeted delivery, helping energy and gas companies effectively navigate market dynamics and make informed decisions.

Our CIdeck platform

A tailored platform for the Utilities sector

With our CIdeck platform, Utilities companies can optimize their market positioning strategies, quickly adapt to competitive changes, and make informed decisions to maximize profit opportunities. The platform provides a comprehensive and personalized solution for monitoring and competitive analysis, allowing clients to focus on analysis rather than information search. In addition to accessing competitor data, clients can generate customized reports according to their needs. The format and visualization of data on the platform are fully customizable, offering a convenient and flexible user experience.

Competitive Intelligence data control

CIdeck Benefits

Automated monitoring algorithms and systems

You no longer need to manually search for information to track competitors’ data evolution.

Enhance marketing activities

CIdeck enables you to understand competitors’ marketing choices and effectively steer your own strategy.

Customizable reports

Filter the most relevant information and create customized reports to support your analysis for internal and external sharing.

What we offer

CIdeck for Utilities

Digital monitoring

Monitoring of competitors’ utility product offerings in both the retail and microbusiness segments.

Daily tracking

Tracking of variations in competitors’ offerings for each source and product. For example, daily collection of pricing for electricity/gas offers in KWh/Smc.

Diverse data sources

Utilization of various data sources, including competitor websites, documentation, CTE, and major comparators, including the PO (Portale delle Offertes), to provide a comprehensive market overview.

Marketing and positioning

Provision of valuable information for accurate analysis and effective strategies related to competitors’ marketing, product positioning, incentive systems, and related product/service offerings.

Customized monitoring and outputs, updated according to specific client needs.

Do you want to have all the competitive data in the Utilities sector under control?

Monitor competitor data, create reports, and conduct analysis. CIdeck is where industry-leading brands in the sector find their competitive advantage.