Monitoring and Competitive Analysis for the Food Sector

The food sector is constantly evolving, with consumers becoming increasingly conscious of quality, sustainability, and specific needs. Imetrics offers advanced solutions to help companies understand and adapt to these trends. With our competitive intelligence approach to analyze market data, monitor competitors, and identify key opportunities, we assist in improving market positioning in the food industry and developing targeted product and marketing strategies.

Our CIdeck platform

A tailored platform for the Food sector

With our CIdeck platform, companies in the food sector can optimize their market positioning strategies, quickly adapt to competitive changes, and make informed decisions to maximize profit opportunities. The platform offers a comprehensive and personalized solution for monitoring and competitive analysis, allowing clients to focus on analysis rather than information search. In addition to accessing competitor data, clients can generate customized reports according to their needs. The format and visualization of data on the platform are fully customizable, offering a convenient and flexible user experience.

Competitive Intelligence data control

CIdeck Benefits

Automated monitoring algorithms and systems

You no longer need to manually search for information to track competitors’ data evolution.

Enhance marketing activities

CIdeck enables you to understand competitors’ marketing choices and effectively steer your own strategy.

Customizable reports

Filter the most relevant information and create customized reports to support your analysis for internal and external sharing.

What we offer

CIdeck for the Food sector

Digital monitoring

Monitoring of competitors’ product offerings and utilization of diverse data sources, including competitors’ websites and their online presence.

In-depth analysis

Detailed analysis of competitors’ offerings and specific product information (including descriptions, product images, packaging, and ratings). We track ingredients and green-bio composition used.

Personalization and updates

Customized monitoring and output services, updated according to specific client needs.

Marketing and positioning

Detection of data related to competitors’ marketing, such as product positioning, active promotions, and communication, providing valuable insights for developing effective marketing strategies.

Purchase journey: Tracking data related to competitors’ marketing strategies during the purchase process, identifying promotions, discounts, offers, and any changes in sales conditions. Detection of information related to additional expenses such as shipping, taxes, and returns.

Do you want to have all the competitive data in the Food sector under control?

Monitor competitor data, create reports, and conduct analysis. CIdeck is where industry-leading brands in the sector find their competitive advantage.