Imetrics announces the renewal of its brand identity
The new identity aligns with a significant transformation within the organization and represents a commitment to providing the most comprehensive and clear understanding of the competitive landscape at the national and international levels. The rebranding reflects Imetrics’ dedication to maximizing the potential of data to nourish and empower the digital transformation of businesses, contributing to creating a competition approach based on data-driven decision-making.
With the renewal of the brand identity, Imetrics aims to communicate its values and advantages more effectively, creating greater visual consistency between the brand and the CIdeck software. Imetrics continues to offer innovative, technological, and customized solutions to help clients understand, measure, and activate data, creating a competitive advantage and revealing new paths of growth for brands and retailers.
Slogan: “Unleash your competition”
The company is committed to providing the full potential of data for an increasingly innovative and personalized understanding of the market, supporting an ethical approach that leverages the value of technology. Imetrics’ solutions are created to ensure maximum customization and innovation, harnessing the value offered by technology and digital systems.
The new elements of the brand identity include the restyling of the logo, colors, and purpose. Together, they mark the evolution of the company:
– Logo: It is decisive and bold, adaptable to the digital age, capable of conveying the energy and commitment of the company.
– Colors: They support Imetrics’ established image by incorporating and expressing the platform.
– Brand Purpose: “Offer a targeted view of competitor behavior in the market with digital systems to reveal new competitive paths.”
– Brand Promise: “Provide the full potential of data for an increasingly innovative and personalized understanding of the market.”
Imetrics aims to provide its customers with the most advanced technology of the moment and offer customized solutions. With this goal in mind, we have developed a digital platform that facilitates access to data from our database. Thanks to our platform, companies in various sectors can obtain updated and reliable information, make strategic choices with greater awareness, and take action at the right time.
To further achieve this goal, Imetrics relies on increasingly advanced digital systems. Artificial intelligence and machine learning technologies will help us process and interpret data more accurately and quickly than ever. These enhanced tools will allow us to provide exceptional results to our clients and anticipate their future needs.
In our renewal project, we decided to make changes to our website as well. It has been designed to aim for maximum user-friendliness, clarity of information, and relevant solutions for the sectors. The new design of the site draws on the colors and the world of Imetrics and CIdeck. The consultation of our services will be even smoother thanks to the intuitive structure of the new site.
